I wrote in a previous post Climate Denial and Extreme CSR about the human behavior issues surrounding the psychological acceptance of climate change. Engineers involved ni energy efficiency don't like to admit it, but there's a human behavior element to energy efficiency as well. In fact, there was just a hole conference on the subject organized by the American Council for an Energy Efficient Economy, not exactly a flaky bastion of mushy thought.
The Northwest Energy Efficiency Alliance sent Karen Horkitz, director of NEEA's evaluation and partner services, and recently published an interview with her. I'll excerpt some of it here.
The conference featured numerous presentations that illustrated various approaches to behavior change. Some trends include:
ACEEE has made a complete library of presentations from the conference available.